About Kaybase

About Kaybase

Kaybase is a research-based consulting firm specializing in getting research inputs and using them appropriately in the marketing planning process.

In saying this, we are trying to convey that we always attempt to interpret the research data from the viewpoint of recommending action priorities – both short-term and long-term.

To this end, we have put together a team that understands not only research techniques, but also branding concepts in depth.

We believe our people are our clients’ biggest assets, hence we do our best to recruit multi-skilled individuals, and then give them an environment where they can think and ideate freely.

We have a suite of proprietary research offerings in specific areas and we also offer our clients the option of going in for a completely customized study.

Our Service Offerings

Customised Market Research

We offer research solutions in the complete spectrum of customised research areas.

Research solutions offered-

  • Advertising pretesting
  • Advertising tracking
  • Audience research
  • Brand health assessment / tracking
  • Channel satisfaction research
  • Concept tests
  • Corporate Image assessment
  • Customer and employee satisfaction research
  • Doctor research
  • Demand estimation
  • Interdepartmental satisfaction research
  • Industrial research
  • ‘Moments of truth’ studies
  • New concept and new product research
  • Product testing
  • Radio research
  • Segmentation studies
  • Syndicated research studies
  • Usage & Attitude studies

and any other customised research requirement of clients


Branded Research Offerings

We have developed a set of packaged offerings for specific research applications. These offerings have been tried and tested, and found to be very effective in addressing the clients information requirements.

Our packaged offerings include –

CMetric – For customer satisfaction tool
EMetric – For employee satisfaction tool
Imetric – For inter-departmental satisfaction