Kaybase ranked in top 10 of domestic MR firms
Kaybase was ranked 10th among firms catering to the domestic market for MR, in a survey among the clients, conducted by the magazine 4Ps.
The key benefit that we have always promised to our clients is that our thinking and our processes are as good as those of the best multinational MR firms, but we also offer the senior-level hands-on involvement and flexibility that only a small firm can offer.
Our ranking on this survey clearly indicates that our clients think that we have been delivering on our promise.
Top 10 firms in the domestic MR market*
| Rank | Name of research firm | Total marks out of 100 |
|---|---|---|
| 1 | IMRB | 83 |
| 2 | TNS | 83 |
| 3 | Synovate | 82 |
| 4 | IDC | 81 |
| 5 | Ipsos | 81 |
| 6 | Millward Brown | 80 |
| 7 | HansaResearch | 80 |
| 8 | Quantum | 79 |
| 9 | Nielsen | 79 |
| 10 | Kaybase | 75 |
| 11 | Market Probe | 75 |
* (there were other firms covered in the survey, but they were KPO firms)