April 2007   Vol 1 - Issue 1                    
 
Ecohangers: in-house advertising
 
   
Home page

Getting more golden eggs without killing the goose

Book review: Blog marketing
Ecohangers: in-house advertising
NEN-Kaybase competition
Fun&Focus: Unusual buildings


3.5 billion wire hangers are tossed into landfills every year, and that's just in the United States. While the hangers are light, inexpensive and sturdy, they're not bio-degradable.

Hanger Network has developed an alternative: a dry cleaner's hanger made entirely from recycled paper. These EcoHangers are sturdy and cheap. And because they're made of paper, they can be completely covered in full-colour advertising.

Hanger Network has a distribution deal with Cleaner's Supply ('America's largest direct supplier of dry cleaning products') and currently has network capacity of over 50 million hangers per week. The company just raised USD 8 million in venture capital, which will allow it to expand from the New York area to the rest of the US. One to partner with and quickly set up in other countries! .

This article originally appeared in www.springwise.com. We are not distributing this for commercial gain as the copyright does not lie with us.

             
   
 
Please feel free to send your feedback to newsletter@kaybase.com
If you wish to unsubscribe to this newsletter, please click here