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Upper class people in Coimbatore are ready to spend upto Rs.
50 Lakhs within the next couple of years in the real estate
market.
Manhattan was a project carried out by Kaybase in and around
Coimbatore (Tamil Nadu) among SEC A1 and A2 to understand
their intention to invest in a premium apartment / house and
their expectations from a builder
The study was carried out among men in the age group of 28
to 30 years, especially those earning more than Rs. 30,000/-
per month (in reality, it will be slightly higher as people
understate their income when it comes to surveys).
The study results say that 65% of the sample is planning
to buy a house in the next two years and 10% of them have
bought a house very recently. Those who are planning to buy
are prepared to spend from Rs. 30-50 Lakhs for their purchase.
The interesting part is that only 40% of them are prepared
to look at a professional builder / the organised sector of
the construction industry, while the balance is looking at
the unorganised sector. Respondents seem to expect quite a
bit from a construction company, but the two most important
factors that drive preference are: ethics of the company and
timely delivery.
The posh areas like Avinashi Road, Pella Medu and Sai Baba
colony seem to be the most attractive locations for the respondents
to live in.
Apart from the above information; the study also covered
things like best real estate brands in Coimbatore, expectations
on the design of a new house and respondents’ leisure
activities, demographics & media habits.
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