Upper class people in Coimbatore are ready to spend
upto Rs. 50 Lakhs within the next couple of years in the real
estate market.
Manhattan was a project carried out by Kaybase in and around
Coimbatore (Tamil Nadu) among SEC A1 and A2 to understand
their intention to invest in a premium apartment / house and
their expectations from a builder
The study was carried out among men in the age group of 28
to 30 years, especially those earning more than Rs. 30,000/-
per month (in reality, it will be slightly higher as people
understate their income when it comes to surveys).
The study results say that 65% of the sample is planning
to buy a house in the next two years and 10% of them have
bought a house very recently. Those who are planning to buy
are prepared to spend from Rs. 30-50 Lakhs for their purchase.
The interesting part is that only 40% of them are prepared
to look at a professional builder / the organised sector of
the construction industry, while the balance is looking at
the unorganised sector. Respondents seem to expect quite a
bit from a construction company, but the two most important
factors that drive preference are: Ethics of the company and
timely delivery.
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