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IT Kidz is a study conducted by Kaybase among IT/ITES professionals
in 6 cities.
We present some tidbits from the study:
- The segment has few loan commitments and more
investment plans
A majority of individuals in this segment do not have any
loan commitment and are looking to make huge investments
within a year's time in real estate and durables. 1/5th
of the segment have some loan commitment and a small percentage
has more than one loan to repay.
- There is enormous potential for vehicle loan providers.
At present, 4 out of 10 individuals own a two-wheeler. 1
out of 10 individuals in this segment is currently repaying
a vehicle loan. Over half of two wheeler owners plan to
purchase a car within a year's time.
- There is high penetration of personal computers
and laptops.
Close to 3/4th of the segment own either a desktop or a
laptop with close to 1/3rd planning to buy a laptop within
a year's time. What laptop are they looking to buy? We do
not know now; an ongoing study on laptops will answer this
question!
- This is a well insured segment.
A majority of this segment has bought Life Insurance. Life
insurance to Medical insurance ratio is around 3.6:1.
- This segment is betting on Art as one of the investment
options.
Amongst investment options mentioned by this segment featured
Paintings / Art. Close to 1/5th of IT Kidz have invested
in Paintings and other Art pieces.
Men in this segment are more open to taking professional
advice when it comes to savings and investments, and on
an average, refer to more than 2 sources for information
on investment advice.
- Women in this sector are not risk-averse when
it comes to investing.
More women in the IT/ITES Sector are open to investing in
shares and mutual funds in comparison to women professionals
in general. A separate study conducted by The Week in Feb
2007 among women professionals covering several cities across
age-groups showed that the average woman is averse to investing
in the equity market or mutual funds.
- There is huge potential for equity trading houses.
Investing in shares and MFs within the next one year is
high on this segment’s agenda – and a majority
do not have a demat account.
- The segment is averse to shopping as well as investing
over the Internet.
Less than a third of this segment shops online. Those who
shopped, have shopped for Cinema tickets (33%) CDs (30%),
accessories (23%) among a host of other items and shop online
only once every 3-6 months.
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