IT Kidz is a study conducted by Kaybase among IT/ITES
professionals in 6 cities.
We present some tidbits from the study:
- The segment has few loan commitments and more
investment plans
A majority of individuals in this segment do not have any
loan commitment and are looking to make huge investments
within a year's time in real estate and durables. 1/5th
of the segment have some loan commitment and a small percentage
has more than one loan to repay.
- There is enormous potential for vehicle loan providers.
At present, 4 out of 10 individuals own a two-wheeler. 1
out of 10 individuals in this segment is currently repaying
a vehicle loan. Over half of two wheeler owners plan to
purchase a car within a year's time.
- There is high penetration of personal computers
and laptops.
Close to 3/4th of the segment own either a desktop or a
laptop with close to 1/3rd planning to buy a laptop within
a year's time. What laptop are they looking to buy? We do
not know now; an ongoing study on laptops will answer this
question!
- This is a well insured segment.
A majority of this segment has bought Life Insurance. Life
insurance to Medical insurance ratio is around 3.6:1.
- This segment is betting on Art as one of the investment
options.
Amongst investment options mentioned by this segment featured
Paintings / Art. Close to 1/5th of IT Kidz have invested
in Paintings and other Art pieces.
Click
here to read more...
|
