Consulting
This is a fledgling unit of Kaybase; we specialise in handling assignments pertaining to the Marketing and HR functions in a company. We also undertake assignments related to setting up a new business unit, entering new geographies, launching new products or services, assessing brand health among other areas.
Our capabilities are in B2B and B2C brand building and in the entire spectrum of HR services other than recruitment and payroll.
Some of the consulting assignments that we have handled or are currently handling are given below:
- Marketing program for an NGO
- Brand-building for a mid-size retail chain
- Marketing program for a brand of men’s footwear
- Brand-building for a business school
- Mentoring young managers for a manufacturing organization
- Guiding the in-house market research team for a manufacturing organization
- Helping a research scholar studying the relevance of ancient Indian texts to corporate governance practices
- Helping a research scholar design and interpret her research study (for thesis) in the area of flexible working options for women
- Setting up an entire HR cell for one of the larger real estate firms in Chennai
- Brand building advisory services for a professional services firm