Customized Market Research

As we do not maintain any field infrastructure of our own, we prefer to sign on with our clients as research design and interpretation specialists. This allows us to be totally transparent in our costing, and allows our client to ask for cost quotes from any fieldwork vendor. We also take up fieldwork co-ordination if the client would like us to do so.

We offer research solutions in the complete spectrum of customised research areas.

Research solutions offered-

  • Advertising pretesting
  • Advertising tracking
  • Audience research
  • Brand health assessment / tracking
  • Channel satisfaction research
  • Concept tests
  • Corporate Image assessment
  • Customer and employee satisfaction research
  • Doctor research
  • Demand estimation
  • Interdepartmental satisfaction research
  • Industrial research
  • ‘Moments of truth’ studies
  • New concept and new product research
  • Product testing
  • Radio research
  • Segmention studies
  • Syndicated research studies
  • Usage & Attitude studies

and any other customised research requirement of clients

Based on the requirement, we take up
and design-

  • Conventional quantitative face-to-face research
  • Qualitative research through group discussions and depth interviews
  • CATI & CAPI research
  • Mobile-based research
  • Online research
  • Telephonic research