Kaybase

The three-day flagship event of the Bharathidasan Institute of Management included a series of discussions and lectures by industry experts on the management sector and sustainable development of the country. The panel discussion on ‘Relevance of MBA Education in creating entrepreneurs’ had the participation of Ashok Sankethi, CEO, Kaybase; L. Kannan, Founder and CTO, Vortex [...]

Mr Ashok Sankethi, CEO, Kaybase, Chennai, started his presentation on Marketing Research with an in-depth discussion on what MR applications were, and gradually moved to syndicated studies. On the question of customer satisfaction, he dwelt on how customers can act as promoters (CAP). One problem that he discussed is that duplication of products, especially in [...]